PEOPLE have asked me to explain more about this concept of “deep values” – and in particular, to give examples.
Today let’s explore New Belgium Brewing, which is based here in Fort Collins. On the surface, they’re a fast-growing craft brewer, best known for their Fat Tire Amber Ale. But they have other great beers too, and set the standard for craft brewers in this region.
New Belgium is expanding rapidly across the US, currently in 28 states.
Last year, the company announced that it would start expansion to the east coast, and after significant investigation, settled on Asheville, North Carolina. Why is this relevant?
ODAY marks the beginning of Lent, a Christian period of reflection and renewal leading up to Easter.