UNITE FOR LITERACY 
is a great organization that makes books available to children in the United States and around the globe. They provide no-cost reading material to emergent readers – both young kids and those learning a second or third language.
A great concept for a charitable non-profit, right? Sure. But these folks have a unique for-profit business model that’s part of an emerging trend in companies which do good while making money.
I had a chance to talk this week with Unite for Literacy’s CEO, Michael McGuffee. He, Mark Condon and Kurt Hoeven started this company a couple of years ago, based on 20 years of powerful experience working with families who live on Native American reservations. They saw firsthand what happens when kids lack a connection to written language, whether English or their mother tongue.
ONLY HAVE a limited amount of money to pay your employees, I understand that. As a result, you’re probably going to pay people differently, spending the most money where you think it will give you the greatest benefit. Primarily, you’ll pay your most valuable people more than the others.
COME TO REALIZE just how much I rely on others for my business success.
HAVE A POWERFUL VISION: You’re going to save the natural river with your ice cream business. You’re putting together your plan, things are pulling together, but then you have a nagging feeling.
IS THE COMPOSER of the universe. Knowing the beginning, end, and everything in between, He has carefully constructed this beautiful place we pass through.
IT’S ONLY FAITH that gets you through.
The Values-Based Business 