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WHEN YOU are building a company based on deeper values, it’s critical to align your actions with your employees.

No, I’m not talking about the plaque on the wall stating your principles.  I’m not talking about your employee training program.  Both are important, I suppose, but they lose their value to reinforce attitudes on a day-to-day basis.

In Corporate America lingo, I’m talking about Reinforcement, Recognition, and Rewards.

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