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A COUPLE OF WEEKS AGO I talked about how generosity brings loyalty. Well, it’s time to take this to the next level!
Employees who are loyal stick around. OK, that’s pretty basic; it’s kind of the definition of “loyal.”
Why do they hang with you through good times and bad? Because they figure they’re doing something valuable, and they enjoy it.
CHARITIES shouldn’t work.
Think about it: We’re all quite busy, and we value our time too much to throw it away.
Yet, here we have it: A charity asks for your time AND money, and we give it. Not to every charity, of course, but to some.
Are we insane? How could that possibly work?
The Values-Based Business 