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scale-307966_640YOU WANT TO BE AWESOME at everything. I get that.

The problem is that the real world gets in the way!

Here’s an example:  You want to attract awesome, talented employees.  But your business plan also says you’re very tight on expenses.

Which means you probably can’t pay people what they’re worth.  Perhaps you’ll save money on hiring less-than-top-notch people, then spend a bundle training them up.

Read the rest of this entry »

DOUG, WYNNE and CORKIE ODELL started their brewery in 1989 in the outer reaches of Fort Collins.  Odell logoThe Odell Brewing Company is now one of the top craft breweries in the area, distributing to ten states in the region.

There’s a distinct passion for producing high quality beers.  But that’s just the beginning of the story.

I had the opportunity to speak with Karla Baise recently, the company’s community outreach coordinator.  This isn’t just a simple PR position, it’s actually a critical part of the company’s business strategy.

Here’s a great example:  When I met with Karla, she had a couple of ladies stop in with big bags of fresh herbs from The Gardens At Spring CreekRead the rest of this entry »

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