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No doubt you’ve heard the term that’s been in vogue with entrepreneurs for a few years: Pivot your business.

Photo by Jeremy Perkins on Unsplash

As a skeptical outsider, it looks like an excuse for someone getting bored, who can’t commit to the hard work of building and running a company. And there is some truth to that.

But it’s not the whole story.

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There are many times in business where it feels like you don’t know where you’re going. Employee issues. Customers giving you grief.

It just feels like the formula isn’t working anymore.

So what do you do when it feels like a need for change somehow?

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