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The future will be different than the past. That’s basic, right? Yet we love to make projections based on an expectation that only 2% will change.

Well, the pandemic upended all that. It felt like EVERYTHING changed.

As we achieve a high rate of vaccinations, we’d like to think that we will “return to normal” — namely, 2019. But it’s not happening. We’re moving into something new.

We expect our business leaders to have a clearer view of the future, or at least to act like they do. But we’re in a state where NOBODY really knows what the future holds.

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We all want the turmoil to end. Unfortunately, there’s a whole lot which we don’t control right now.

A whole lot that NOBODY controls.

We’re searching for the “return to normal,” or perhaps the “new normal.” Which is fine, but it can be a bit of an illusion.

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