SOCKS FOR BROGAVIA! was started in 2012 after Jed Arlsen toured Eastern Europe on a mission trip. Impressed with the beautiful artistry of their work, he saw the opportunity to benefit starving workers by selling their products in the U.S.
With a whole bunch of hard work and dedication, Jed was able to get the socks in 26 stores for the Christmas season. Customers were amazed at the craftsmanship and fine Brogavian Highlands Goat hair, and the products flew off the shelves.
A week after Christmas, the entire business fell apart as it was discovered that hot water washing caused the products to fall apart in a mess at the bottom of the washer. The company was bankrupt within two months.


But you know what? It’s not the end of the world. It’s a natural part of the cycle of learning.

