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I heard the recent report of a Nepali team reaching the summit of K2, the world’s second highest peak, during winter. A magnificent achievement of incredible difficulty!
But, of course, the lurking question is: Why bother?
“Because it’s there”
— George Mallory, 1924, on summiting Everest
Not everything can be measured in quantifiable terms.
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WE SEEM TO MEASURE EVERYTHING in terms of money.
And that’s useful, for sure. It gives us an easy way to compare value, to exchange value, and to measure things.
Too easy.
We have to be conscious that money is not the value itself.
The Values-Based Business 