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REVELATION CHIROPRACTIC is based here in Fort Collins, and I had a chance recently to speak with the owner, Dr Chad McMahan. I met him a couple of years ago when he was starting out new.
As you can tell from the company name, he has a statement to make about combining his Christianity into his business. It’s out there front and center – literally. He picked the name because “revelation” means “to bring something to light which was hidden.”
It’s what he does.
THE OTHER DAY I happened across this article which describes a company culture that few would dare emulate.
It’s quite startling.
Their idea is to have a company where roles are incredibly fluid, where almost everything is transparent, and value is created through unrestrained creativity and teamwork.
Pure chaos, you’re thinking!
TOMS SHOES is another great example of a company that has a much deeper foundation than just selling products.
They sell shoes and eyewear. Ho hum, right?
If that were the case, you’d never hear about them. They’d just be some little specialist internet shop, indistinguishable from thousands of others.
Blake Mycoskie started the company in 2006 after a deep personal experience in Argentina, where he developed a passion for selling products and benefiting those in need. Read the rest of this entry »
PEOPLE have asked me to explain more about this concept of “deep values” – and in particular, to give examples.
Today let’s explore New Belgium Brewing, which is based here in Fort Collins. On the surface, they’re a fast-growing craft brewer, best known for their Fat Tire Amber Ale. But they have other great beers too, and set the standard for craft brewers in this region.
New Belgium is expanding rapidly across the US, currently in 28 states.
Last year, the company announced that it would start expansion to the east coast, and after significant investigation, settled on Asheville, North Carolina. Why is this relevant?
The Values-Based Business 