REFUGE COFFEE is an amazing business based in Clarkston, Georgia, in the US. I’m going to let this video speak for itself:
They’ve structured this as a non-profit, but they don’t necessarily have to. I’ve seen others who go the for-profit route, in order to maintain more freedom of operation.
What’s their true mission? Selling coffee, of course. But also job training, social network, and job creation for the huge diversity of refugees in the local area. Coffee is the product, but social benefit is the purpose.
Go check them out! www.refugecoffeeco.com
If someone were to create a video telling your deeper story, what would they focus on?