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What can my company contribute to society?
That’s a remarkably powerful question, and so much different than the typical way of thinking about business. The usual attitude is “extractive” – in other words, how can I get more than an equal share. More customers, more money, more market.
That’s a zero-sum mindset. And there’s a different way of thinking.
Read the rest of this entry »We tend to focus an awful lot on innovation for technology and products. Which are fine, but there’s a different kind of improvement we need even more.
Redesigning our society.
This comes to mind because of recent protests of social injustice, yes. But I also look at what other places in our culture which are also broken:
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The Values-Based Business 