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COMPASSION
is an interesting topic, so I was fascinated by a challenging article by Jeff Mowatt entitled Is compassion the fourth bottom line?
He makes a powerful argument that improving peoples’ lives can be just as important as any other business objective. In fact, one could even state that it’s more important than any other objective, because it’s what makes a business sustainable.
Unfortunately, I think the evidence would show us that successful companies could rarely be described as compassionate – to customers, employees, or society.
At least the way we currently define success.
