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THE OTHER DAY I happened across this article which describes a company culture that few would dare emulate.
It’s quite startling.
Their idea is to have a company where roles are incredibly fluid, where almost everything is transparent, and value is created through unrestrained creativity and teamwork.
Pure chaos, you’re thinking!
PEOPLE have asked me to explain more about this concept of “deep values” – and in particular, to give examples.
Today let’s explore New Belgium Brewing, which is based here in Fort Collins. On the surface, they’re a fast-growing craft brewer, best known for their Fat Tire Amber Ale. But they have other great beers too, and set the standard for craft brewers in this region.
New Belgium is expanding rapidly across the US, currently in 28 states.
Last year, the company announced that it would start expansion to the east coast, and after significant investigation, settled on Asheville, North Carolina. Why is this relevant?
INHISNAMEHR.COM had a great article today, titled Most Employees Are Not Lazy, Just Not Led. It’s a great read, and captures a thought that I’ve had kicking around for some time.
Managers can make lots of judgments about employees: they’re stupid, they’re lazy, they’re just not worth it.
But if you’re building a business that needs people, you have to get beyond this way of thinking. Because if this is the lens you’re using, then NOBODY is ever going to live up to your expectations. Your life will be miserable, and your business will fail.
LAST WEEK I gave some perspectives on branding your values-based business. My good buddy Hugh offered up a challenging question that I think is worthy of more exploration.
His question is around the values of your company versus the values employees hold as an individuals.
When you started out as a one-person company, it probably wasn’t too hard. Read the rest of this entry »
HERE’S the honest answer to today’s question: Anywhere and everywhere!
OK, I realize that’s not especially helpful.
With my clients, I tend to distinguish between VALUES and GOALS. Read the rest of this entry »
SINCE I’m letting my Christian worldview be more visible in this blog, I need to expand on this concept of “values-based,” and how it relates to “Christian values” or even “spiritual values.”
My view is that there’s a broad concept of being values-based that may, or may not, be explicitly religious. “Values,” to my thinking, are goals and outlooks which are to a positive benefit of people and society, which many would be attracted to for altruistic reasons.
The Values-Based Business 