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We’re all experiencing some of the greatest uncertainty of our lifetimes. It’s a time when nobody on the planet seems to have any answers.

What do you do in this environment? How do you keep your business alive?

The first principle is to ask for help. We are fortunate to have so many excellent resources in our state government and SBDCs. These people are doing the best they can to be helpful.

Photo by nikko macaspac on Unsplash
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WE WOULD LIKE TO THINK that following the guidebook will make choices nice and neat and clean. So you might be discouraged at how, well, it’s a bit of a mess.

I just wanted to say this: you’re OK.

If it was nice and clean and orderly, everybody else could do it. The fact that choices ARE hard to make means that you have to put some work into creating order out of chaos.

And the universe is always going towards chaos.

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