WE WOULD LIKE TO THINK that following the guidebook will make choices nice and neat and clean. So you might be discouraged at how, well, it’s a bit of a mess.

I just wanted to say this: you’re OK.

If it was nice and clean and orderly, everybody else could do it. The fact that choices ARE hard to make means that you have to put some work into creating order out of chaos.

And the universe is always going towards chaos.

So dig in there and put your skills and mind to the test. This is NOT easy, but that’s exactly why you’re adding value.

To your organization, to your customers, even to the world.

Tough problems need to be solved. So jump in there and find joy in the messiness!