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TEN THOUSAND VILLAGES is a US-based company with a powerful mission to create opportunities for artisans in developing countries. Formed in 1946, they now buy from 37 countries, have 78 branded stores in North America, about 260 other retail partners, and sales of $42M for the year ending March 2012.
They are one of the largest and most successful fair-trade organizations on the planet.
I had a chance recently to speak with Wendy Poppen, who runs our local store. She brings a powerful passion in this role: “I’m going to leave this planet a little better than I found it.”
JONATHAN RAYMOND wrote a powerful article recently called The Power of Caring over at the E-Myth Blog. They do great work over there.
His observation is that customers make most of their decisions based on emotions rather than logic. I find this to be absolutely true – even in surprising cases.
My background is in engineering, so I’m a pretty hardcore analytic. Read the rest of this entry »
The Values-Based Business 