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Here’s the story of what most companies do: deliver products and services, build a loyal customer base, and make as much money as possible. Eventually the owner retires rich, sipping rum drinks in the Caribbean and perhaps playing some golf.
While that’s a lovely scenario, it’s not very deep.
When I coach business owners, I often find that there are some goals which are much deeper, more heartfelt. The companies who are driven by something deeper are different.
YOU MIGHT THINK that this is a flippant question, but I’m serious. Our values DO change during the course of our lifetime, so it’s quite possible that a shift will occur which causes you to change the values of your business.
A common shift comes when you figure out that your business plan just isn’t going to work anymore. Even if it was successful at one point, you now know that you’re headed for failure. It’s time to pivot your strategy and take a different approach.
But this doesn’t necessarily imply any change to your values. It may totally change WHAT you’re doing and HOW you’re doing it, but not WHY.
PEOPLE are sometimes puzzled by this concept of “deep values” in the for-profit world. Partly that stems from an overlap with the idea of altruism.
Altruism is the idea of putting others’ needs ahead of your own, being able to give without expectation of return. We do this all the time in our families: You’ll help out others just because of the close relationship, not because you expect something back. Well, not exactly true – you expect a certain amount of reciprocation, or trust and closeness will degrade over time. But that’s not very specific.
And in the case of the commitment to your spouse or kids, you’ll give and give and give.
REVELATION CHIROPRACTIC is based here in Fort Collins, and I had a chance recently to speak with the owner, Dr Chad McMahan. I met him a couple of years ago when he was starting out new.
As you can tell from the company name, he has a statement to make about combining his Christianity into his business. It’s out there front and center – literally. He picked the name because “revelation” means “to bring something to light which was hidden.”
It’s what he does.
The Values-Based Business 