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My article last week got me reflecting more about ambiguity in general. Because it’s not just about risk analysis, but dealing in an environment which is unpredictable. Where every action – or inaction – can lead to unexpected results.
It feels more important right now, because the whole world seems more unpredictable than before. But I would argue that it’s not substantially different than before, and in fact things are stabilizing after surviving the once-in-a-lifetime pandemic experience.
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The Values-Based Business 