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The word “should” is a great alarm bell for drawing attention to the decision-making process.

I should get this done for my boss. I should take more time with my kids. I should drink 8 cups of water every day.

The problem is that each describes a situation where you’re giving up control over your decisions to an external force, usually a person. The question is: do you want to give up that control? Do you choose to?

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“More businesses die from indigestion than starvation”

— David Packard

Our culture makes it tempting to want to always grow a business. More customers, more products, more services, more geographical area, more employees … it never ends. Until it does.

This can be true of non-profits as well, just with different words.

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