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I’ve been a strong proponent of the idea that most businesses have an optimal size. This flies in the face of the traditional wisdom that businesses must “grow or die.”

That’s true for some industries and business models, but the vast majority don’t need to follow that.

In fact, for many organizations, “grow or die” can lead to frustration and lousy quality of life. For you, your employees, and customers.

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Joshua Fields Millburn and Ryan Nicodemus have been on a journey they call “Minimalism.”  It’s about designing a life which is not based on consumerism, but on what’s really necessary in life.

I had the chance this week to view the great documentary they’ve produced.  It’s quite thought-provoking.

It got me thinking about the fact that we’ve built up business approaches which are also based on using way more resources than necessary.  The question for me is: Is there such a thing as a minimalist business?

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