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There’s a powerful concept in the field of coaching called co-creation.

It’s also useful in the world of leadership because it says so much about aligning teams and engendering buy-in.

The traditional view of leadership is that the leader is the one who tells people what to do. If you have any significant experience at all, you know that this definition doesn’t hold water. Why? Because if you respect peoples’ humanity, you have to give them the ability to make their own decisions.

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All organizations have goals, no matter what the size. Sometimes they’re clear, sometimes not.

But when the organization gets large, the employees rarely find the goals to be motivating. Instead, they often revert to the lowest common denominator: What do I have to do to keep my job?

This drives leaders nuts.

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