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You’ve been working hard on this impending change. You worked out the kinks, and you figured out what order you need to talk to people. Managers first, then key employees, then key partners, then the broader population.
And you’ve been getting your mind around this for – what, three months now? Seems like it’s taken forever. But we’re almost ready to make the Big Announcement and move forward.
After screwing this up many times, I finally learned a lesson. And it’s very simple:
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The Values-Based Business 