I’m honored to be speaking for the Soulful Entrepreneur Summit in January 2022. I’ll be part of a panel on day 3, focusing on Soulful Messaging.

But what does it mean to be soulful? Sounds a bit woo-woo, right?

My approach is to help clients bring together the heart of their business and their own personal passion. In a small company, this is what sustains you to do the hard work, week after week, year after year.

Because running a business is hard!

But this is just as important for large organizations as well. We just don’t recognize it because it’s hidden behind the language of “CorporateSpeak.”

But it’s now coming to light in the Great Resignation that people are burning out. They’re looking for some kind of deeper purpose for something they’ll spend 40+ hours a week on.

That includes you and me.

So “soulful” to me means bringing your heart into your work. In “soulful messaging” we’ll dig into how you can use that to positively engage your employees and customers. You DO want them to become highly engaged, right?