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You want to deliver a uniform experience for your customers. I understand.
The problem is that much of the experience can become devoid of the humanity. You squash out any individuality from the interactions.
I think about my favorite coffee shop. Yes, I’d like to know what I’m getting, so I want the same quality of my cappucino or mocha. But the rest of the experience is all about the barista who’s in front of me.
Read the rest of this entry »We learn very early in life to conform, to fit in, to copy.
Unfortunately this doesn’t usually lead to success in business. And it doesn’t make you a leader.
Instead, you have to figure out how you’re going to be different, to stick out and be memorable. But this takes courage.
The Values-Based Business 