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DO YOU SEE THAT BUMP in the middle of the shield?
That’s an Umbo. It’s used to deflect swords and better defend the soldier.
So it’s interesting that a new company designing a better bike headgear has chosen to call it an Umbo Helmet.
This is a group with a mission, for sure.
J OSH DAPKUS 
manages the local Bayada Home Health Care marketing group. I confess that I wasn’t really aware of this company, but the more I find out the more impressed I am. Bayada has a range of services to help those wanting caring, supportive health care in the home.
But this isn’t really about the company. It’s about Josh’s journey to get to this destination.
Josh was strongly motivated by his grandmother’s experience with dementia. As you might imagine, this was stressful for him and the whole family. And it convinced him that he would love to spend his life helping others with these challenges.
The Values-Based Business 