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It’s straightforward to fight AGAINST something – injustice, your competition, even government regulation. In fact, we often use that as the first definition of “fight.”
My observation is that fighting FOR something is actually more powerful, more motivating, and attracts more helpers. But it’s a bit harder, because you have to have a compelling view of that positive thing you’re fighting for.
Fighting against something is based on fear. But the first response to fear is simply to run away in whatever direction occurs to you at that moment.
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The Values-Based Business 