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I’m convinced that each of us has been placed in this world for a particular purpose. And what we do in this world is to find that purpose and then fulfill our role.
In a religious context, some might refer to this as “God’s mission” or “our God-given gifts.” Or in secular language, it might be the “chosen mission” or “strengths and talents.”
Use whatever works for you. What makes this distinct is that it’s deeply personal and not just following what people expect of you. Or even what education you got or what your job is.
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The Values-Based Business 