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Customers are the lifeblood of a business. You’re delivering value to someone, and in return they pay you for that value.

So why do so many companies make it hard for an interested person to connect? It’s almost as if they don’t really want the business.

Sure, customers can be a pain sometimes. They … want stuff. They’d rather have it their way than the way you currently do it. But I assume you’d rather have customers than not. Right?

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