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I’ve had the opportunity to work with so many leaders in different kinds of situations, and it’s surprising how many get stuck on the “big picture” terms of Purpose, Mission, Vision, Goals, Values, Principles, Strategies, Priorities, and so on.
You might even be surprised where I end up with today’s message.
In my own language, I tend toward what feels like the natural English definition of the terms:
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The Values-Based Business 