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We’re always focused on limits. They provide comfort and security, in a way, because they clearly identify how much achievement is enough.

When somebody says, “give it 110%!”, it’s really just a gentle nudging outside the comfort zone. But that’s not where true breakthroughs come from!

Breakthroughs are 200%. Or 1000%. Or entirely changing the rules of the game.

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RECENTLY, THE US DEPARTMENT OF LABOR issued guidance about investing retirement plans in socially responsible companies. In what appeared to be a reversal of the previous administration’s guidance, DOL stated that investments based on environmental, social and governance (ESG) criteria aren’t always a “prudent choice” and that such factors shouldn’t “too readily” be considered as economically relevant.

There’s some truth to this, but it’s really no different from saying that non-financial criteria ANYWHERE might cloud your view in making purely financial decisions.

Here’s the problem: This is taking a very narrow and short-term view of investing.

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