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You see the signs over town of companies desperate for new employees. But this isn’t because there are no good workers.
But you might want to notice which businesses are doing just fine with their workforces. They’re retaining great people and attracting new ones at a comfortable rate. You just don’t hear about them because they’re getting back to delivering great value for customers.
What’s the difference?
The answer comes through thinking about employees like you think about individual customers. You often ask questions like:
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The Values-Based Business 