We’re the absolute best at what we do! In the world!

Is that really true? And more importantly, is that what our customers and stakeholders need from us?

It’s good to step back and ask this kind of question periodically, because it’s easy to fall in the trap of trying to be the absolute best at something people don’t really care about.

It’s the way to drive your business or organization into the ground.

Perhaps it’s better to find the one or two or three things your stakeholders care most about, then do those very well. You might have something which becomes truly “world class”, but more likely it’ll just be superb in their eyes.

Which is something you can be really proud of.