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I have a fun exercise that I’ve developed for business owners. It’s similar to the discussion of varied roles you have in life: worker, leader, parent, participant in a group, and so on.

But this is a little different.

I’ll help the client to realize that there are different personalities going on: owner, primary employee, sales person, chief financial officer, and so on. This can be a whole lot of “people” bundled into one for someone who is a solopreneur or has a very small company.

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