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I’ve noticed that beauty often comes in attention to the details. The kitchen utensil that does its job perfectly every time. The keyboard that I use constantly. The location of the shift lever in my car. The layout of the website that just makes sense.

It’s kind of crazy, yes, but these things matter a great deal.

But how do you keep this design sense from becoming all-consuming? Because we can spend WAY too much time obsessing about stuff that really doesn’t matter that much.

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