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This time of year, it’s common to think about giving. The holiday season seems to be designed to tap our guilt and elicit generosity.
Which is fine, I suppose. But if this attitude is just limited to a custom we do once a year, then it’s really not much more important than shooting fireworks on the 4th of July.
A nice experience, but then we move back to “normal life” – whatever that is.
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The Values-Based Business 