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I learned some years ago that the brain treats social danger the same as physical danger.
When you’re threatened by the bear, your heart rate and breathing will increase, and your muscles will tense up. Your body is preparing you to escape or fight if need be.
Well, the same thing happens when somebody insults you. Or you’re preparing to hear bad news from your boss. Your body doesn’t know the difference, and it’ll take a little while for the rational part of your brain to calm you down.
Why is this important?
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The Values-Based Business 