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I talked last week about the downside of decisions, but this week I’d like to focus on the possible upside.

There are times when it is healthy to be optimistic about the possible future. I appreciate this because it generates energy and attracts people toward your ideas.

Let’s imagine that you’re planning to expand the business to a new location. I’m sure you’re hoping that you’ll serve more customers, generating income and profits on top of the necessary expense.